The winter season is upon us; it officially begins on Thursday, December 21st, 2023, and runs through March 19th, 2024. With it will come the usual conditions, including cold temperatures and snow, as well as some extreme ones, such as subzero windchills, blizzards, and ice storms. FEMA recognizes the risks associated with winter weather and urges preparedness through its first-ever #WinterReady Campaign.

The #WinterReady Campaign makes resources available to help the nation stand more resilient, secure, and prepared in the face of the cold months ahead. Available in English and Spanish, the campaign provides easy, low-cost tips addressing several common winter weather worries for individuals and the community. These include but are not limited to travel, heating, power outages, and fire. “Harsh winters are not only a concern for states in the far north — blizzards, extreme cold, and the damage to our critical infrastructure that these conditions can cause today threaten every community, everywhere across our nation,” recently said Secretary of Homeland Security Alejandro N. Mayorkas. “An ounce of prevention today is worth a pound of cure tomorrow.” 

Preparation and Planning are Key

Public and private-sector organizations have long dealt with the effects of Mother Nature. They have prepared for, responded to, mitigated against, and recovered from all types of natural disasters and problematic weather events. Winter-related ones are no exception. 

Winter weather brings a long list of risks that can be reduced or avoided altogether with proper preparation and planning. Among them are: 

– Health concerns, such as