Knowing that the start of the 2021 Atlantic Hurricane Season is just around the corner, June 1st, the recent release of FEMA’s “Improving Public Messaging for Evacuation and Shelter-in-Place” report couldn’t come at a better time. 

“The report,” says FEMA, “includes research findings and recommendations emergency managers can use to frame messaging to provide effective warnings, help community members understand risk, and increase compliance with recommended evacuation or shelter-in-place protective actions.” It also “includes strategies to help emergency managers understand complexities in individual and household decision-making,” which are crucial to preparing for, responding to, and recovering from emergency situations such as hurricanes and other potentially life-threatening events. 

Specifically, five key questions (drawn from the